Pure Luxury


Pure Luxury is an innerspring line featuring individually wrapped coils (806 in queen), Airegelle™ gel infused memory foam, Reflex™ luxury bio-foams and natural components like latex. There are several softness options available: firm, luxury firm, plush, pillow top and possibly others. Each model will have different height and different selection and thickness of comfort materials to achieve a specific feel, however the support structure remains the same. 10 years non-prorated warranty.

Aireloom® is a mattress manufacturer founded in 1950 that is based in Rancho Cucamonga, CA. It has been a staple of luxury mattress segment with its materials and craftsmanship.

Product Status: 
Coil Count/Density: 
SizeCoil Count
Twin XLn/a
Full XLn/a
Cal King1023
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Mattress Type: 
Quilt/Top Layers: 

Stretch knit cover with Lycra®

Comfort Layers: 

Airegelle™ qtip: Gel Infused Memory Foam | Gel Infused Memory Foam |Gel memory foams are becoming more popular because they advertise the improvement on traditional memory foam drawbacks – heat retention and response time. Gel foam manufacturers claim that their foams are much cooler, but they don’t say by how much and this may not be even noticeable by an end-user. Gel foams are made by infusing gel molecules or by adding gel beets to memory foam giving the foam more resistance so you don’t sink in it too much and allowing gel particles to absorb excessive heat.] - 5 lb or 3.5 lb Density Density
Natural Talalay Latex - select models
Visco memory foam - 2 lb density

Support System: 

Individually wrapped coils
Zoned for lumbar support

Coil Gauge: 
Edge Support: 

Reflex™ premium bio-foam perimeter encasement - 1.5 lb density

Matching Foundation
Foundation Height: Regular 9", Low Profile 5.5"

10 Years Non-Prorated WarrantyNon-Prorated (full value)
No Flip, No Rotate No Flip, No Rotate
Body indentation Body indentation of 1 1/2" or greater required

Shopping Tips: 

There are different collections for various retailers on the market with the same or similar construction - 806 individually wrapped coils in queen size. similar to Preferred Platinum collection.