HGTV Home entering mattress, sleep product market

Dec 2 2013
David Perry
Furniture Today

HGTV Home has partnered with Dreams LLC to design, market and sell mattresses and sleep products in the U.S. and Canada under the consumer brand of the HGTV Home Sleep Collection.

Dreams LLC, preparing to set up an office and showroom here, is a new bedding company formed by Art Van Elslander, who heads the Art Van chain, and Scott Miller, a bedding veteran. Art Van PureSleep, bedding specialty stores operated by the Michigan retailer, will be the first anchor retailer to debut the line when it launches in early 2014.

"We are very excited about this opportunity," said Miller, president of Dreams LLC, "and we are looking forward to bringing this award-winning brand to the sleep products category.