Comfort Solutions returns to King Koil identity

Aug 1 2013
BedTimes Magazine

After nearly a decade of operating publicly in the United States as Comfort Solutions, the Willowbrook, Ill.-based mattress licensing group is returning to its founding name and corporate brand King Koil worldwide.

The change will leverage King Koil’s brand equity with consumers and retailers, as well as unify its U.S. and international licensing operations under a single identity, according to the company.

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